Webhooks to Power BI

This page provides you with instructions on how to extract data from Webhooks and analyze it in Power BI. (If the mechanics of extracting data from Webhooks seem too complex or difficult to maintain, check out Stitch, which can do all the heavy lifting for you in just a few clicks.)

What are webhooks?

A webhook is a way for one application to provide other applications with real-time information. Webhooks send data through user-defined HTTP POST callbacks, which means an application that uses webhooks can POST data when an event occurs to a specified endpoint (web address).

What is Power BI?

Power BI is Microsoft’s business intelligence offering. It's a powerful platform that includes capabilities for data modeling, visualization, dashboarding, and collaboration. Many enterprises that use Microsoft's other products can get easy access to Power BI and choose it for its convenience, security, and power.

With high-value use cases across analysts, IT, business users, and developers, Power BI offers a comprehensive set of functionality that has consistently landed Microsoft in Gartner's "Leaders" quadrant for Business Intelligence.

Getting data out of webhooks

Different applications have different ways to set up webhooks. Often, you can use a management console to define the webhook and specify the endpoint to which you want data delivered. You must make sure that the specified endpoint exists on your server.

What does webhook data look like?

Webhooks post data to your specified endpoints in JSON format. It's up to you to parse the JSON objects and decide how to load them into your data warehouse.

Loading data into Power BI

You can analyze any data in Power BI, as long as that data exists in a data warehouse that's connected to your Power BI account. The most common data warehouses include Amazon Redshift, Google BigQuery, and Snowflake. Microsoft also has its own data warehousing platform called Azure SQL Data Warehouse.

Connecting these data warehouses to Power BI is relatively simple. The Get Data menu in the Power BI interface allows you to import data from a number of sources, including static files and data warehouses. You'll find each of the warehouses mentioned above among the options in the Database list. The Power BI documentation provides more details on each.

Analyzing data in Power BI

In Power BI, each table in the data warehouse you connect is known as a dataset, and the analyses conducted on these datasets are known as reports. To create a report, use Power BI’s report editor, a visual interface for building and editing reports.

The report editor guides you through several selections in the course of building a report: the visualization type, fields being used in the report, filters being applied, any formatting you wish to apply, and additional analytics you may wish to layer onto your report, such as trendlines or averages. You can explore all of the features related to analyzing and tracking data in the Power BI documentation.

Once you've created a report, Power BI lets you share it with report "consumers" in your organization.

Keeping data from webhooks up to date

Once you've set up the webhooks you want and have begun collecting data, you can relax – as long as everything continues to work correctly. You have to keep an eye on any changes your applications make to the data they deliver. You should also watch out for cases where your script doesn't recognize a new data type. And since you'll be responsible for maintaining your script, every time your users want slightly different information, you'll have to modify the script.

From Webhooks to your data warehouse: An easier solution

As mentioned earlier, the best practice for analyzing Webhooks data in Power BI is to store that data inside a data warehousing platform alongside data from your other databases and third-party sources. You can find instructions for doing these extractions for leading warehouses on our sister sites Webhooks to Redshift, Webhooks to BigQuery, and Webhooks to Snowflake.

Easier yet, however, is using a solution that does all that work for you. Products like Stitch were built to solve this problem automatically. With just a few clicks, Stitch starts extracting your Webhooks data via the API, structuring it in a way that is optimized for analysis, and inserting that data into a data warehouse that can be easily accessed and analyzed by Power BI.